What can party affiliations and top issues can teach us about our next president?
Let’s look at what party Top 10 Average and Middle Average most associate with:
If 75% Top 10 Average is a Democrat or Democrat leaning, and 54% Middle Average is a Republican or Republican leaning, and Pew results that show 48% US population leaning towards the Democrat party, and just 39% leaning towards the Republican Party, why is Hillary Clinton having such a hard time gaining momentum?
We know that most people vote along party lines, so what is really happening?
It's because it has less to do with a party and more to do with the issues.
In this election, if people think the economy is in the dumps, and don’t trust the current government to fix it, credentials actually work against candidates.
A proven track record in Washington means nothing, and might actually disestablish his credibility.
What this means for brands is just because you have a history doesn’t mean you have credibility. You can remain true to your heritage and values while being in the business of progress.