The difference between data and insights is empathy.

 

So while there’s no shortage of data out there, we have a “language barrier” between marketing and the average person because most of us live very different lives from the people we’re being asked to connect with, and it’s hard to empathize with what you don’t understand.

 

But Leslie Jamieson said “empathy isn’t just listening; it’s asking the questions whose answers need to be listened to.”

 

Understanding Average was created to do just that.

It’s empathetic data.

It asks the right questions that help us see the world as others see it, and it offers insights that let us stand in other people’s shoes without judgment.