These days, it seems like no one wants to be average. But why do we see “average” as the enemy? Mathematically it’s just a relative term. And in his book, “The Average American,” Kevin O’Keefe recounts that after a 5-year search he found fewer that 26 Americans who were truly average…
Why is it so hard to find this person?
Shouldn’t average be more common?
I wondered if it might be because there isn’t just one average.
And I discovered it’s because there are two.
In analyzing hundreds of thousands of lines of data I found that DMAs are driving big differences among how people live, and that the biggest differences were between people living within the top 10 DMAs by population and people living in the other 200 DMAs.
Understanding Average provides infographic-based data about the similarities and differences between those two averages, and offers insights into what it really says about us all.